ICON

About the Project

ICON is a vibrant family entertainment destination that fuses modern architectural aesthetics with a dynamic, welcoming atmosphere. Designed with clarity and playfulness, the building’s exterior features a minimalist façade punctuated by bold geometric cuts and a layered texture of materials. The custom signage, combining Arabic and English typography, reinforces its contemporary identity and broad cultural appeal. Inside, the space opens into a spacious, light-filled environment that balances comfort and energy. Industrial elements—exposed ceilings, colored ductwork, and pendant lighting—interact harmoniously with warm-toned furnishings and indoor greenery, creating a layered, visually engaging experience. Flexible seating arrangements, curated zones, and soft natural textures support a wide range of family activities, from dining and lounging to casual interaction. Every architectural move in ICON is intentional—designed to encourage movement, connection, and comfort. It stands as a modern social hub where design meets functionality, tailored to offer memorable moments for all ages.